Are you launching a new product without an existing customer base? Utilize Facebook lead ads to both attract potential customers while also setting up more detailed inquiries about your brand. Don't worry if filling out forms will turn away users - with the click of just one ad, a pop-up window appears and all they need to do is provide their information! How does this work? When someone clicks on a post, the system sends various items that are automatically filled in so it's quick and convenient for them; afterwards, this data is compiled into Excel Forms. With Facebook Lead advertising, you can capture leads rapidly and efficiently.
Facebook Native Lead Form
Advantages of Facebook Lead Form
Pre-filled Forms
Your potential customers will love the convenience of pre-filled forms. With just one click, they can easily fill out the form without having to put too much effort in. This also minimizes form abandonment.
Find Potential Customers
Lead ads help you target potential customers with interest-based targeting. You can easily reach out to the right customers, who are more likely to convert
Customizable Forms
Ask important qualifying questions with customizable forms. You can add as many or as few fields as you want, allowing you to gather the exact information that's most important for your business.
Integration with CRMs
You can sync lead forms with a CRM of your choice. This way, you don't have to manually enter the data received from Facebook Lead.
Flexible
From offering users quotations or samples to promoting e-newsletter subscriptions and event registration, there are numerous options when it comes to Facebook Lead Ads.
Facebook名單型廣告如何設定？
Step1: Start fresh by clicking "Create New Campaign" in the FB Ads backend, and choose "Develop Potential Customers" as your objective. Name it accordingly and click “Create”.
Step2: Access the newly created ad portfolio from the menu page. Take note that Facebook Lead Ads are specific for mobile targeting - hopefully it may soon be available on desktop devices as well.
Step3: To create a lead ad, first switch to the 'Create Ad' subpage. Here you'll fill in the text, title, selection image and call-to-action button - no need to enter a URL if you're used to creating other types of Facebook Ads. Finally, assemble your leads type form and hit submit! With these easy steps done quickly and efficiently, you can look forward to successful results of your new advert.
Tips and Tricks for Making a Good Lead Form
To enhance the accuracy and quality of your data content, consider utilizing a form with user-checked requests. This can be used to ensure users are verifying their information (e.g., product preference or contact details) accurately before submission!.
問候標題要點：
When creating your advertisement, you have the option to select a background image of either 1200*628 pixels or 1080*1080 pixels. Alternatively, if you already own an image associated with your post that you would like to use for advertising purposes, it can be easily used as the form's background. Additionally, don't forget to set up key points in the title field of your form!
With four different questions types available, and an upper limit of fifteen (not including the standard data queries), you can customize your question set to specifically meet your needs.
Privacy Policies
With the intention of protecting users' personal information, Facebook forms must include an explicit privacy policy and disclaimer of liability. This includes regulations on how user's data may be used by advertisers, a clear statement regarding no arbitrary sale or sharing of sensitive content to third-parties, among other things.
Conclusion
Facebook Lead Ads are a powerful tool for businesses looking to capture leads quickly and efficiently. With its pre-filled forms, customizable questions, integration with CRMs and flexible features, it's easy to see why this platform is becoming increasingly popular among marketers. Moreover, by following the tips and tricks outlined in this article – such as adding key points to your greeting title or including an explicit privacy policy - you can maximize the potential of Facebook Lead Ads even further. All that’s left now is to give them a try! So go ahead: start creating your own lead ads today and watch your sales skyrocket tomorrow!
品牌推出新品沒有會員可以點？Facebook名單型廣告就是你的好幫手！透過Facebook名單型廣告可獲取客戶名單的廣告目標類型，像是姓名、電話、Email等基本資料，也可以針對公司產品設定更深入的問題，吸引潛在客戶群體。
擔心客戶填寫信息太麻煩就放棄資料嗎？
Facebook名單型廣告可以解決這些問題，客戶只要點擊廣告就會彈出資料填寫畫面，而且表單上已經預先填寫好潛在客戶的Facebook聯絡資料，客戶只需要確認發送即可，大大增加了留單幾率。
Facebook名單型廣告如何運作？
當用戶按下廣告貼文時，系統會發送選擇項目，並自動填寫基本資料，令用家可即時填寫並提交！此功能可以在短時間收集較多名單，其後資料會直接輸入在Excel Form！
Facebook名單型廣告優點
發揮手機的最大效益
有了預先填入資料的表格，就代表用戶可以輕易提交他們的聯絡資訊，就算螢幕很小也不受影響。
降低中途放棄的機率
Facebook名單型廣告會替用戶填寫完大部分的聯絡表格，所以他們完成填寫剩餘表格的意願就會提升。
尋找重要的潛在顧客
名單型廣告的好處就是可以為廣告受眾目標設定和最佳化產品，觸及更多理想客群！
詢問合適的問題
記得自訂表格以便優先提出最重要的問題，有助獲得更優質的潛在顧客！
CRM整合服務
新獲得的潛在顧客名單可以直接與 CRM 同步整合，方便銷售團隊立即採取行動。
滿足顧客多元化的需求
名單型廣告變化多端：提供用戶報價單或樣品、推廣電子通訊訂閱、活動報名等等。
Facebook名單型廣告如何設定？
Step1: 於FB廣告後台中點選「建立新宣傳活動」，而活動目標請選擇「開發潛在顧客」，同時可輸入廣告活動的名稱，然後「建立」！
Step2: 到廣告組合「選單頁面」，並進入方才建立的廣告組合當中。這部分跟其他廣告目標類型並無大異，唯一的選擇差異就是投放版位僅限於手機，日後或許會再擴展到桌面版位。
Step3: 切換到＂建立廣告＂選單分頁，並建立廣告。在完成建立名單型廣告的過程中，你依然需要填寫文字、標題、選擇圖像和行動呼籲按鈕，其中的差異是不需要輸入網址，在此目標廣告中指定網址是被抽離的。接著，你需要創建一個名單型廣告表單。
自訂表格注意事項！
為了提高回收量和資料的內容的質素...
設計表格時可讓用戶確認填寫內容(如：喜好產品、確認聯絡方式…等)可以使用提高意願類型，讓用戶再次確認檢查填寫內容！
問候標題要點：
背景圖象可以揀選尺寸大小為1200*628像素或1080*1080像素之建議尺寸圖片，或是直接選擇使用廣告中的圖像，如果表單欲投放廣告，在建立廣告時的貼文圖片就可以直接套用為表單背景。
設定表格題目要點：
共四種選項，可依照需求選擇問題類型，問題最多可以新增至15題(扣除基本資料問題)，不過，要注意的是，問題太多會讓用戶失去耐心，填寫完成的機會就會降低，因此還是要斟酌問題的數量。
注意！！ 隱私政策-免責聲明
由於個資法規問題，Facebook表單必須附上隱私政策(對於用戶的個資使用、用戶同意讓廣告主使用資料、不得任意出售個資內容…等)以及免責聲明的內容。
最後就是前往您的 Facebook 專頁，請點擊「潛在顧客中心」下載即可。
Facebook名單型廣告的應用很廣泛，品牌可以配合自身的業務需求去活用，大家不妨使用看看，發掘出更多的潛在顧客。
Runner, singer, digital marketer, and entrepreneur. I'm always excited for the future!
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