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In today's digital landscape, the abundance of online stores has made competition even fiercer. If you desire to create an e-commerce store for yourself, there are two essential factors that will contribute to your success - product selection and differentiation! Making sure your products stand out from other stores is crucial so that customers recognize what you have to offer. Furthermore, understanding market trends and uncovering popular items can be a game changer when deciding which products should take front stage on your website.
Before launching an online store, how do you select your store items that will bring success?
You should assess factors such as cost, interest, ability, knowledge and trends. Additionally it is important to pick products that strike a chord with both your interests and familiarity - so your business can flourish.
1） Select items that you and your audience adore, creating an unforgettable consumer experience!
Before selecting a product, you must enjoy it and be passionate about selling it to potential customers. To determine the popularity of your chosen item, consider using Google Trends to measure its search volume. If there is minimal interest in the product, then you may have stumbled upon a niche market that can be easily dominated by one brand or company. Assess carefully!
2） Scrutinize the marketplace to uncover possible products and capitalize on upcoming trends.
With recent trends in the market, there are fewer competitors and more opportunity for your brand to succeed - as long as you can accurately identify these products. Trends change often though so precision is critical when selecting them. For instance, Baked Goods' founders observed potential for baking materials on the web and created an online store with recipes and comprehensive information about baking to appeal to people who wanted to bake from home but needed guidance. Through this method they have been able to attract more customers which has driven their success.
3） Target Niche Markets
If you have a thorough comprehension of the market, you can provide unique branded services in terms of shopping experience that target niche markets. Zoef Studio is an exceptional brand that offers custom-made dresses and customized services from fabrics sourced all around the world. Their customers may be few in number, but their needs are unmistakable and special -- allowing them to effectively persuade consumers to spend money on these niche products.
If searching for some inspiration or new ideas based off current trends and successful online stores, here we present 5 popular product types with examples of business models succeeding right now!
1/ Fashion
Apparel has always been a top-seller when it comes to online shopping, and you may have heard of plenty of success stories. According to research on global spending, the most coveted ecommerce products are non-branded apparel items. Additionally, studies demonstrate that shoppers tend to purchase these types of products more often than any other category with an industry average conversion rate at 16%.
In this competitive digital space filled with fashion stores striving for attention, differentiating your brand is essential. Some companies opt for professional models while others choose vegetarians – whatever option works best within your budget and target audience should be considered carefully.
2/ Accessories
With the rise of online shopping, DIY ornaments have become increasingly popular as they are relatively inexpensive and offer a great profit margin. Additionally, these items can be transported quickly and easily due to their light weight while also creating an eye-catching appeal with unique designs that draw in customers. Furthermore, sellers do not need to rent out extra warehouse space for storage since ornaments take up much less room than clothing and electrical products - making them ideal for new eCommerce store owners who may lack the capital necessary for more expensive inventory options.
3/ Skincare and Makeup
When it comes to cosmetics and self-care, women have made these items essential parts of their daily lives. Shopping for such necessities online can be tricky since finding products that fit one's needs isn't a straightforward task. That is why dependable product quality and diverse marketing approaches become crucial aspects for beauty care vendors in this industry.
The beauty sector offers amazing business prospects as females are ready to shell out more money on beautifying themselves - from face makeup to body treatments, there is an expansive range of goods available with each providing further possibilities!
Still, the landscape might prove hard to navigate due diligence regarding legal requirements and advertisement wording must be completed while competing against larger international brands can make standing out difficult at times; customers' tendency towards trying something new could also lead to decreased loyalty overall.
4/ Home Electronics
In this modern age, having a smartphone is practically a necessity. Plus, electronic devices like cameras and video games have seen an increase in popularity over the past several years. Beauty products such as facial cleansers and hair straighteners are also becoming more sought after than ever before. Furthermore, many of these brands do not even own physical stores anymore so online shopping has become their only way to reach customers - which often leads to much lower prices compared to buying from physical shops due to rent costs. Therefore it's no wonder why online home appliances have become increasingly attractive when compared with purchasing them in-store!
5/ Lifestyle
As people become increasingly conscious about their quality of life, lifestyle products have become the primary focus for small independent e-commerce entrepreneurs. From home decorations to air fresheners, consumers are more willing than ever to invest in items that enhance their wellbeing.
While there are numerous advantages associated with operating a lifestyle home (long shelf life and wide variety of products available; catergories ranging from students all the way up to families as potential customers), some drawbacks should also be considered (public preference may not align with your value or exhibit brand loyalty; long product lifespan resulting in few disposable goods and lower repurchase frequency among shoppers; large volume necessitating sufficient inventory space).
Conclusion
With a comprehensive understanding of these five popular items, the unlimited business possibilities for eCommerce is manifest. To keep up with industry giants and gain an edge in the market, you must stay ever-alert to new developments in online marketing strategies that will catapult your store into rapid growth!
隨著網購的盛行，網上商店的數量也越來越多，不少人更是想自己成爲店主，創立一間屬於自己的網店。面對激烈的市場競爭，想要建立適合自己的網店，「貨品」和「差異化」是獲取成功的關鍵。如果貨品選擇不當，無論你的網店如何精美，都無法得到消費者的認可。因此在決定網店賣什麼較值錢時，了解熱門貨品和市場流行的趨勢也是需要考慮的關鍵因素。
開網店之前，如何知道自己要賣什麼貨品呢？
在決定要賣什麽商品，你的成本、興趣、能力、知識、潮流等因素都一一不能忽略，盡量選擇自己最喜歡和熟悉的商品類型，這樣你的網店才能更容易達至成功。
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1） 選擇自己熱愛，並且大眾會感興趣的貨品
首先，選擇貨品的第一原則就是先要自己喜歡，這樣才會有熱情去銷售並且讓更多的客戶接受。除了自己感興趣的貨品外，還需要兼顧市場的需求，最簡單的辦法就是用Google Trends去搜尋該類貨品的搜尋量和熱度，如果沒有熱度，可能是比較小眾，很容易被單一品牌所壟斷；如果熱度比較高，就可以在Google中搜尋該品類的熱門品牌，看看你與他們的競爭度如何，評估一下。
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2） 研究市場流行趨勢，發掘有潛力的貨品
新的流行趨勢意味著競爭者沒那麼多，只要有足夠的市場潛力，你的品牌贏的機會也會較大，但是對於這類貨品的選擇必須要有精準的眼光，因為流行趨勢來得快，去的也快，能不能搶佔先機是網店能不能在市場立足的關鍵因素。
例如：烘焙用具材料的創辦人看準烘焙材料在網絡上的銷售潛力，很多人想在家自己動手做烘焙卻缺乏知識，因此他們透過網店和網絡社群提供完整的烘焙知識和食譜，解決大家的困惑，並吸引更多人購買他們的貨品。
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3） 為小眾市場人群提供服務和貨品
此外，你也可以鎖定小眾市場為他們提供貨品和服務，如果你對市場有深入了解，便可以在購物體驗上提供「差異化」的品牌服務。例如品牌Zoef Studio精選各國布料，提供禮服定制和客製化服務，他們鎖定了對服裝定制有需求的消費者，雖然服務小眾的對象，但是顧客的需求明確並且有特色，所以能成功說服消費者付款。
以下分享5個受歡迎的貨品類型及一些成功網店的案例，參考時下的潮流及成功有名的網店，也許會為你帶來一些新想法。
1/ 服飾
服飾一直都是在網購行列内非常熱門的商品，相信你也聽過不少在網上賣時裝的成功案例。一份有關網上消費的研究報告中，提及到市場中消費最多的是「非品牌服裝」類別。行業平均網購比率為16%，而這個商品類型也是最多消費者在網購時購買得最多，而且是最經常購買的商品類型。
在網購世界，時裝網店多不勝數，要從中突圍而出，確實是件不容易的事。有些網店會聘請專業模特，有些網店則會選擇素人拍攝，而最重要的是選擇最適合自己成本，以及目標客群的銷售方式。
2/ 飾品
在網絡上賣DIY飾物，成本不高，利潤相對起來較高，飾物的重量輕，加上運輸方便又快捷，是近年來在網絡上熱賣的商品類型之一。DIY飾物可以打住獨一無二的旗號，吸引一眾消費者光顧。飾物一般來說定價不高，相對定價較高的商品來說，消費者需要考慮的時間亦比較短。
對於賣家來說，飾物的體積小，所要的存倉空間也較少，相比起衣物、電器產品的賣家可能額外需要租一個倉庫去存貨，賣飾物的店家則可以免卻這一方面的成本。因此，對於資金不多的網店新手來説，相信會是個吸引的商品類型。
3/ 美妝保養品
化妝保養對於不少女性來說，是日常生活中不可缺少的商品。很多女性喜歡到網路上購買化妝品和保養品，但是要挑選最適合自己的化妝品及保養品卻不容易，因此，穩定的商品品質與多形式的行銷策略會成為美妝保養賣家的重大課題。
經營美妝保養的優點：
- 美容市場的商機大，女性願意花更多的錢在美妝保養上
- 美妝保養品是消耗品，消費者將持續回購的種類眾多，一名女性可以同時從臉部彩妝到身體保養消費多種商品
經營美妝保養的缺點：
- 大眾可能習慣從不同銷售途徑購買，小品牌難以從國際大品牌市場間突出
- 法律規定較嚴謹，廣告字眼有嚴格的規定
- 有些消費者喜歡嘗試新產品，使得他們的忠誠度低。
4/ 家居電器
現今，基本上人人都擁有一部智能手機，近年來家居電器產品如：相機、電子遊戲機等的熱潮有升無跌。最近一些美容電子器材如：潔面機、直髪夾等都愈來愈受歡迎，加上很多品牌並未有實體店進駐，網購成爲了消費者購買的唯一途徑。此外，在實體店購買這些產品，由於店鋪租金的關係，價格都會很昂貴，因此網購家居電器的價錢成爲了吸引之處。
5/ 生活家居
現代人越來越重視生活品質，從療癒身心的居家佈置小物，到提升生活質素的空氣清新商品等，消費者漸漸更願意將金錢投放在提升生活質素的支出上。而對大多數獨立的小型電商賣家來說，生活選品成爲了生活家居類商品的主軸。
經營生活家居的優點：
- 保存年限長，不易產生淘汰品
- 商品種類眾多，善用導購設計可刺激消費者越買越多
- 顧客年齡層廣泛，從學生到家庭都可能成為潛在的消費者
經營生活家居的缺點：
- 大眾偏好比較 CP 值，對於品牌的忠誠度較低
- 商品使用年限長，少有一次性商品，消費者的回購次數低
- 商品體積較大，需有充足的存貨空間
總結
了解完以上五款受歡迎的貨品，是不是充滿了創業的想法呢？這些熱門的商品，每年都為網店行業創造了無限的商機。若你想與目前已霸佔市場的品牌一較高下，你需要不斷提升自己商品的競爭力與網絡行銷的知識，才能帶著你的網店快速成長呢！
Runner, singer, digital marketer, and entrepreneur. I'm always excited for the future!
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